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BAB'IN
Turning a social trend into a distinctive and effective communication platform.
/Context
The pet food market is largely dominated by powerful international brands—such as Royal Canin and Purina—that benefit from considerable marketing budgets and extensive distribution networks.
In this highly competitive environment, Bab’in, an independent French brand, needed to find a way to stand out and build awareness.
The pet food market is largely dominated by powerful international brands—such as Royal Canin and Purina—that benefit from considerable marketing budgets and extensive distribution networks.
In this highly competitive environment, Bab’in, an independent French brand, needed to find a way to stand out and build awareness.
/Solution
We developed a campaign entirely created using AI, drawing on a popular social trend. The campaign celebrates the diversity of dog breeds by portraying our beloved companions as fully-fledged characters.
Artificial intelligence enabled us to explore, with both precision and creative freedom, the distinctive traits and temperaments of each breed, creating a world that is engaging, expressive, and instantly recognizable. This creative platform highlights all of Bab’in’s product credentials while opening up a particularly rich field of expression.
Adaptable across film as well as short-form social media content, the campaign made it possible to produce a high volume of assets despite a constrained budget.
/Quote
“At Bab’In, we believe that caring for your pet starts with understanding its needs and expectations. This new campaign perfectly reflects our philosophy: putting pets at the heart of every decision by offering expert, responsibly crafted nutrition inspired by the very best of French gastronomy, with quality certified by the Origine France Garantie label.”
“At Bab’In, we believe that caring for your pet starts with understanding its needs and expectations. This new campaign perfectly reflects our philosophy: putting pets at the heart of every decision by offering expert, responsibly crafted nutrition inspired by the very best of French gastronomy, with quality certified by the Origine France Garantie label.”
Irache Martinez. Marketing Director, Nasta Petfood Group (Bab’In)
