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UNIBET
Adapt Unibet’s social content strategy to the requirements of Meta’s Andromeda algorithm, leveraging the new Feel the Game brand platform to drive greater effectiveness across the brand’s digital ecosystem.
/Context
Unibet is entering a pivotal phase with the merger of Parions Sport en Ligne, a strategic opportunity to establish itself as the leading sports betting brand in France and relaunch the brand around its new Feel the Game platform. At the same time, the brand must navigate a major shift in the social media landscape: the rollout of Meta’s Andromeda algorithm, which is redefining the rules of performance-driven content and forcing brands to rethink their social strategies to remain visible, relevant, and effective.
Unibet is entering a pivotal phase with the merger of Parions Sport en Ligne, a strategic opportunity to establish itself as the leading sports betting brand in France and relaunch the brand around its new Feel the Game platform. At the same time, the brand must navigate a major shift in the social media landscape: the rollout of Meta’s Andromeda algorithm, which is redefining the rules of performance-driven content and forcing brands to rethink their social strategies to remain visible, relevant, and effective.
/Solution
With Take Part in the Game, we developed a social-first creative platform for Unibet designed to increase content impact by giving audiences an active role in every piece of communication. Sport is no longer simply watched — it is experienced.
Every asset was created to meet platform requirements and maximize algorithmic performance, combining short-form storytelling, mobile-first formats, and scroll-stopping hooks inspired by the most effective social content patterns. These creative mechanics were continuously identified, tested, and reinterpreted through the lens of the Feel the Game brand platform.
Each asset was then measured and optimized on an ongoing basis — from hooks and narrative structures to calls-to-action — to maximize attention, engagement, and conversion, transforming creativity into a sustainable driver of business performance.
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