/
GROUPE SEB
Harness AI’s full potential to produce scalable product-education videos designed for digital ecosystems and mass audiences.
/Context
In a category where product innovation is paramount, the Seb Group must continuously deliver content that clearly articulates the benefits, functionality and added value of each new product — without inflating production costs or timelines.
Yet these essential “core” assets — critical to supporting every launch — remain among the most time-intensive and cost-heavy to produce, creating ongoing pressure on both speed and efficiency.
In a category where product innovation is paramount, the Seb Group must continuously deliver content that clearly articulates the benefits, functionality and added value of each new product — without inflating production costs or timelines.
Yet these essential “core” assets — critical to supporting every launch — remain among the most time-intensive and cost-heavy to produce, creating ongoing pressure on both speed and efficiency.
/Solution
These videos play a critical role in the brand ecosystem, serving as core product education assets: they clarify functionality, demonstrate tangible benefits and actively support purchase decision-making. They are then deployed at scale across product pages, in retail endcaps, and as high-value sales tools for B2B teams.
Versus’ approach replaces traditionally complex, real-life production shoots with fully AI-generated content. Products are created directly from supplier 3D files, bringing each reference to life without the need for physical prototypes. This production model significantly streamlines internal processes, reduces costs, and enables rapid adaptation of each film across colorways, product versions and the Group’s multiple brands.
/Quote
