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ATOL
How can Atol.fr optimize conversion rates by deploying personalized, face-shape–specific worn visuals at scale across the platform?
/Context
Atol invests heavily in both still-life and model-based shoots to showcase its frames. However, these productions are time-consuming and operationally complex, making it difficult to keep pace with collection launches and ultimately limiting the performance potential of Atol.fr.
To address this challenge, the brand partnered with Versus to streamline production costs, sustain a faster content cadence, and deliver tailored creative assets for each individual frame model.
Atol invests heavily in both still-life and model-based shoots to showcase its frames. However, these productions are time-consuming and operationally complex, making it difficult to keep pace with collection launches and ultimately limiting the performance potential of Atol.fr.
To address this challenge, the brand partnered with Versus to streamline production costs, sustain a faster content cadence, and deliver tailored creative assets for each individual frame model.
/Solution
We developed distinct model families representing the five key face shapes across Atol’s collections, enabling the cost-efficient generation of both still and video assets at scale.
Each asset is crafted to embody a narrative tailored to the specific style of frame, and is seamlessly deployed across the entire digital journey — from e-commerce and display to CRM — ensuring consistency, relevance and performance at every touchpoint.
/Quote
