A pop and irreverent campaign that humorously twists everyday office frustrations, staging an enchanted world where everything works perfectly. Produced entirely using generative AI tools, this campaign represents a creative break from the conventions of the coworking and commercial real estate sectors.
AI Advertising
/
Service
MONRING – WHEN EVERYTHING WORKS BEAUTIFULLY
When Morning re-enchants the workplace with an AI-generated campaign
/Introduction
A pop and irreverent campaign that humorously twists everyday office frustrations, staging an enchanted world where everything works perfectly. Produced entirely using generative AI tools, this campaign represents a creative break from the conventions of the coworking and commercial real estate sectors.
A pop and irreverent campaign that humorously twists everyday office frustrations, staging an enchanted world where everything works perfectly. Produced entirely using generative AI tools, this campaign represents a creative break from the conventions of the coworking and commercial real estate sectors.
/Context
Numerous visuals and videos were developed to support every stage of the customer journey, from branding to performance. Rolled out across outdoor advertising, DOOH, social media, and digital channels, the campaign reinforces Morning’s promise across all of its offerings: offices, workspace design, and events.
/Quote
“By tackling the small everyday irritations that can derail a workday—and through the impact of highly pop visuals—the campaign has the power to speak to a wide range of working professionals and real-life workplace situations, without taking itself too seriously. We are delighted with this first collaboration, whose work helps strengthen Morning’s brand awareness and expertise while preserving the irreverent edge that defines us.”
“By tackling the small everyday irritations that can derail a workday—and through the impact of highly pop visuals—the campaign has the power to speak to a wide range of working professionals and real-life workplace situations, without taking itself too seriously. We are delighted with this first collaboration, whose work helps strengthen Morning’s brand awareness and expertise while preserving the irreverent edge that defines us.”
“By tackling the small everyday irritations that can derail a workday—and through the impact of highly pop visuals—the campaign has the power to speak to a wide range of working professionals and real-life workplace situations, without taking itself too seriously. We are delighted with this first collaboration, whose work helps strengthen Morning’s brand awareness and expertise while preserving the irreverent edge that defines us.”
“By tackling the small everyday irritations that can derail a workday—and through the impact of highly pop visuals—the campaign has the power to speak to a wide range of working professionals and real-life workplace situations, without taking itself too seriously. We are delighted with this first collaboration, whose work helps strengthen Morning’s brand awareness and expertise while preserving the irreverent edge that defines us.”
Agathe Fouache, Head of Communications, Morning.
