Following a first installment created for Halloween, Loxam—supported by Versus—continues its saga in step with major seasonal moments for the Christmas holidays. A new humor-filled campaign that reminds us that the best place to rent equipment year-round will always be Loxam… even when you’re Santa Claus.
AI Advertising
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Habitat
LOXAM NOËL
To build brand salience and ensure the brand stands out during major communication moments.
/Introduction
Following a first installment created for Halloween, Loxam—supported by Versus—continues its saga in step with major seasonal moments for the Christmas holidays. A new humor-filled campaign that reminds us that the best place to rent equipment year-round will always be Loxam… even when you’re Santa Claus.
Following a first installment created for Halloween, Loxam—supported by Versus—continues its saga in step with major seasonal moments for the Christmas holidays. A new humor-filled campaign that reminds us that the best place to rent equipment year-round will always be Loxam… even when you’re Santa Claus.
/Context
The use of generative AI, following a social-media-inspired approach, made it possible to reduce costs and timelines, enabling the campaign to be designed and produced in under three weeks.
/Quote
“With this new campaign, we continue our commitment to evolving Loxam’s communication toward more agile messaging that is closer to current consumer habits.”
“With this new campaign, we continue our commitment to evolving Loxam’s communication toward more agile messaging that is closer to current consumer habits.”
“With this new campaign, we continue our commitment to evolving Loxam’s communication toward more agile messaging that is closer to current consumer habits.”
“With this new campaign, we continue our commitment to evolving Loxam’s communication toward more agile messaging that is closer to current consumer habits.”
