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VERYCHIC
How can VeryChic stand out and be chosen in a saturated travel market?
/Introduction
As January 2026 approaches, against a backdrop of significant budgetary pressure on French consumers, the brand aims to stand out, strengthen its awareness, and reaffirm its distinct positioning: offering luxury stays at accessible prices, with no compromise on the experience.
As January 2026 approaches, against a backdrop of significant budgetary pressure on French consumers, the brand aims to stand out, strengthen its awareness, and reaffirm its distinct positioning: offering luxury stays at accessible prices, with no compromise on the experience.
/Context
The campaign repositions VeryChic not as a destination brand, but as the benchmark for accessible upgrades. By stating that the brand doesn’t simply sell holidays, but a superior experience usually reserved for others, VeryChic establishes a clear promise:
“Go on an upgraded holiday.”
Built around a visual comparison, the creative concept makes this benefit instantly tangible by contrasting standard holidays with the VeryChic experience—more premium, more desirable—without explanatory messaging or polarisation. Playing on the contrast between the ordinary and the extraordinary, the campaign rolls out at scale across OOH, print and billboard film.
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