AI Advertising
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Beauty
Cut By Fred - Detox Stick Shampoo
To envision a campaign that reflects the brand’s identity: free-spirited, bold, and unapologetic.
/Context
VERSUS team designed one of its first 100% AI-driven campaigns—colorful and irreverent—around the Detox Stick Shampoo, communicating at a strategic moment when routines are likely to be disrupted: the holiday season.
VERSUS team designed one of its first 100% AI-driven campaigns—colorful and irreverent—around the Detox Stick Shampoo, communicating at a strategic moment when routines are likely to be disrupted: the holiday season.
/Solution
The idea: to show that the Detox Stick Shampoo is the perfect companion for your holidays.
A campaign combining Paris metro advertising and sponsorship of the TV show Quotidien on TMC, designed to reach a young, urban, and eco-conscious audience.
/Quote
