is a new GenAI-native agency that unlocks world class creative potential for all brands.​

is a new GenAI-native agency that unlocks world class creative potential for all brands.​

ABOUT

fast-forward creativity

Versus is a new kind of creative partner—fueled by GenAI, built for speed, and driven by clarity.

Born from Heroiks group’ independent mindset, we strip away the old agency clutter to deliver high-impact campaigns with radical simplicity. Premium storytelling, delivered faster, smarter, leaner.

ABOUT

fast-forward creativity

Versus is a new kind of creative partner—fueled by GenAI, built for speed, and driven by clarity.

Born from Heroiks group’ independent mindset, we strip away the old agency clutter to deliver high-impact campaigns with radical simplicity. Premium storytelling, delivered faster, smarter, leaner.

LOGO CUT BY FRED
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LOGO CUT BY FRED
LOGO CUT BY FRED
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LOGO CUT BY FRED

THEY TRUST US

LOGO CUT BY FRED
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FROM

brief

TO

breakthrough

IN 4 WEEKS

Briefing

From complexity to clarity

Generative AI synthesizes your input into concise, structured briefs, removing ambiguity. We ensure alignment early, setting a clear direction to meet your business objectives without friction.

1.

Conception

Accelerated ideation, amplified possibilities

With AI-driven concept generation, our teams rapidly test and refine numerous creative routes. You benefit from a broader range of ideas, validated faster, to pinpoint the approach most likely to resonate.

3.

Media Amplification

Optimized for impact

AI analytics continuously refine your media strategy, identifying optimal channels and timing to reach your audience effectively. We maximize your campaign’s relevance, performance, and return on investment, adjusting in real-time to market responses.

5.

2.

Strategy

Brand insights supercharged

Turbo AI, our proprietary AI tool, clearly maps your brand identity, consumer expectations, and market landscape. Leveraging deep learning, we rapidly generate strategic insights, helping you make precise and informed decisions.

4.

Production

Premium quality, streamlined delivery

By integrating AI-enhanced workflows, we simplify asset production and reduce turnaround times. From visual content to copywriting, the output remains consistently high-quality while significantly improving efficiency.

FROM

brief

TO

breakthrough

IN 4 WEEKS

1.

Briefing

From complexity to clarity

Generative AI synthesizes your input into concise, structured briefs, removing ambiguity. We ensure alignment early, setting a clear direction to meet your business objectives without friction.

2

Strategy

Brand insights supercharged

Turbo AI, our proprietary AI tool, clearly maps your brand identity, consumer expectations, and market landscape. Leveraging deep learning, we rapidly generate strategic insights, helping you make precise and informed decisions.

3.

Conception

Accelerated ideation, amplified possibilities

With AI-driven concept generation, our teams rapidly test and refine numerous creative routes. You benefit from a broader range of ideas, validated faster, to pinpoint the approach most likely to resonate.

4.

Production

Premium quality, streamlined delivery

By integrating AI-enhanced workflows, we simplify asset production and reduce turnaround times. From visual content to copywriting, the output remains consistently high-quality while significantly improving efficiency.

5.

Media Amplification

Optimized for impact

AI analytics continuously refine your media strategy, identifying optimal channels and timing to reach your audience effectively. We maximize your campaign’s relevance, performance, and return on investment, adjusting in real-time to market responses.

/discover

our offers

To support advertisers in addressing their new challenges with full mastery of GenAI creative tools, we offer a range of services structured around four areas of expertise: AI consulting, campaign production, social content, and training.

AI creative Blitz

AI creative Blitz

AI Film

AI Film

AI ProdYourMovie

AI ProdYourMovie

AI Billboard

AI Billboard

AI DOOH

AI DOOH

AI Print

AI Print

AI SonicLab

AI SonicLab

AI SocialFlow

AI SocialFlow

AI Perf Engine

AI Perf Engine

AI SonicLab

AI SonicLab

PersonaAI

PersonaAI

VS MasterClass

VS MasterClass

AI creative Blitz

A turnkey 360° campaign.
We imagine, design, and produce a full 360° campaign (image, video, audio) powered by generative AI — delivered in record time: under 4 weeks.

/supports

1 strategic recommendation
5 scripts
1 ready-to-air 30’’ film
3 key visuals
1 original audio track
5 creative revisions included

AI Film

A ready-to-air commercial film.
Small budget. Big film. Maximum impact. We design and produce a 25’’ commercial powered by generative AI, crafted to captivate from the first seconds and maximize impact. Delivery in under 4 weeks.

/supports

1 turnkey 25’’ commercial video
2 creative revisions included

AI ProdYourMovie

Production of your concept.
Your idea, our expertise. From script to post-production, we bring your advertising concept to life to captivate your audience and make a lasting impression. Delivered in under 3 weeks.

/supports

1 turnkey 25’’ commercial video
2 creative revisions included

AI Billboard

Creation of sponsored billboards.
We design in & out billboards for TV show sponsorships, with 3 animation concepts crafted for maximum impact and business relevance.

/supports

2 turnkey 8’’ advertising videos
2 creative revisions included

AI DOOH

A pack of DOOH films.
We produce 3 high-impact DOOH videos based on your brief. Each film is optimized for maximum visual impact and delivered in less than 2 weeks, formatted to each media owner’s specifications.

/supports

3 DOOH films (10’’)
2 creative revisions included

AI Print

Design of a print or OOH campaign.
No constraints, no shooting required. We design a fully tailor-made print campaign with 3 creative routes based on your brief, then produce 3 final masters aligned with the selected direction.
Delivered in under 2 weeks.

/supports

3 creative routes
3 print-ready master files

AI SonicLab

A complete AI audio offering.
Custom music, captivating sound effects, and a memorable voice — for a unique sonic identity that sticks.

/supports

60-second AI-generated music
60-second AI sound effects

AI SocialFlow

A monthly social media content package.
Every month, we design visuals and videos to boost your presence on social platforms, delivering content that is both striking and unexpected — produced on a continuous 1-month workflow.

/supports

10 static visuals
15 videos (10’’)

AI Perf Engine

Performance-optimized content pack.
We deliver a set of 30 AI-optimized digital assets designed to maximize visibility and strengthen your customer journey.

/supports

10 videos (10’’)
20 videos (6’’)

AI SonicLab

Performance-optimized audio assets.
We deliver a set of 30 AI-generated digital audio assets designed to maximize your visibility and elevate your sound identity.

/supports

10 videos (10’’)
20 videos (6’’)

PersonaAI

Creation of synthetic personas.
We offer a unique service: AI agents capable of embodying a specific target segment. Designed through a combination of data, emotional design, and generative AI, these agents don’t just answer — they think, react, and feel like your consumers.

True mirrors of your audience, they allow you to test messages, anticipate reactions, and craft unprecedented immersive experiences. They give you access to a new kind of insight and interaction — richer, faster, and closer to reality than traditional studies.

/supports

Fully operational AI agent embodying a target segment (personality, emotions, decision logic)
Personality & conversation guidelines (tone, style, distinctive traits)

VS MasterClass

Creative AI training for your teams.
Our comprehensive Creative AI training helps marketing and creative teams master the tools and methods transforming communication.
Through 3 × 4-hour modules combining theory, case studies, and custom workshops, your teams learn to generate ideas, craft impactful content, optimize campaigns, and apply ethical & legal best practices.

Designed to be immediately actionable, each training ends with concrete skills and a custom AI usage kit aligned with your brand.

/supports

1 theoretical training module (4h)
1 practical training module (4h)

/discover

our offers

To support advertisers in addressing their new challenges with full mastery of GenAI creative tools, we offer a range of services structured around four areas of expertise: AI consulting, campaign production, social content, and training.

AI creative Blitz

AI creative Blitz

AI Film

AI Film

AI ProdYourMovie

AI ProdYourMovie

AI Billboard

AI Billboard

AI DOOH

AI DOOH

AI Print

AI Print

AI SonicLab

AI SonicLab

AI SocialFlow

AI SocialFlow

AI Perf Engine

AI Perf Engine

AI SonicLab

AI SonicLab

PersonaAI

PersonaAI

VS MasterClass

VS MasterClass

AI creative Blitz

A turnkey 360° campaign.
We imagine, design, and produce a full 360° campaign (image, video, audio) powered by generative AI — delivered in record time: under 4 weeks.

/supports

1 strategic recommendation
5 scripts
1 ready-to-air 30’’ film
3 key visuals
1 original audio track
5 creative revisions included

AI Film

A ready-to-air commercial film.
Small budget. Big film. Maximum impact. We design and produce a 25’’ commercial powered by generative AI, crafted to captivate from the first seconds and maximize impact. Delivery in under 4 weeks.

/supports

1 turnkey 25’’ commercial video
2 creative revisions included

AI ProdYourMovie

Production of your concept.
Your idea, our expertise. From script to post-production, we bring your advertising concept to life to captivate your audience and make a lasting impression. Delivered in under 3 weeks.

/supports

1 turnkey 25’’ commercial video
2 creative revisions included

AI Billboard

Creation of sponsored billboards.
We design in & out billboards for TV show sponsorships, with 3 animation concepts crafted for maximum impact and business relevance.

/supports

2 turnkey 8’’ advertising videos
2 creative revisions included

AI DOOH

A pack of DOOH films.
We produce 3 high-impact DOOH videos based on your brief. Each film is optimized for maximum visual impact and delivered in less than 2 weeks, formatted to each media owner’s specifications.

/supports

3 DOOH films (10’’)
2 creative revisions included

AI Print

Design of a print or OOH campaign.
No constraints, no shooting required. We design a fully tailor-made print campaign with 3 creative routes based on your brief, then produce 3 final masters aligned with the selected direction.
Delivered in under 2 weeks.

/supports

3 creative routes
3 print-ready master files

AI SonicLab

A complete AI audio offering.
Custom music, captivating sound effects, and a memorable voice — for a unique sonic identity that sticks.

/supports

60-second AI-generated music
60-second AI sound effects

AI SocialFlow

A monthly social media content package.
Every month, we design visuals and videos to boost your presence on social platforms, delivering content that is both striking and unexpected — produced on a continuous 1-month workflow.

/supports

10 static visuals
15 videos (10’’)

AI Perf Engine

Performance-optimized content pack.
We deliver a set of 30 AI-optimized digital assets designed to maximize visibility and strengthen your customer journey.

/supports

10 videos (10’’)
20 videos (6’’)

AI SonicLab

Performance-optimized audio assets.
We deliver a set of 30 AI-generated digital audio assets designed to maximize your visibility and elevate your sound identity.

/supports

10 videos (10’’)
20 videos (6’’)

PersonaAI

Creation of synthetic personas.
We offer a unique service: AI agents capable of embodying a specific target segment. Designed through a combination of data, emotional design, and generative AI, these agents don’t just answer — they think, react, and feel like your consumers.

True mirrors of your audience, they allow you to test messages, anticipate reactions, and craft unprecedented immersive experiences. They give you access to a new kind of insight and interaction — richer, faster, and closer to reality than traditional studies.

/supports

Fully operational AI agent embodying a target segment (personality, emotions, decision logic)
Personality & conversation guidelines (tone, style, distinctive traits)

VS MasterClass

Creative AI training for your teams.
Our comprehensive Creative AI training helps marketing and creative teams master the tools and methods transforming communication.
Through 3 × 4-hour modules combining theory, case studies, and custom workshops, your teams learn to generate ideas, craft impactful content, optimize campaigns, and apply ethical & legal best practices.

Designed to be immediately actionable, each training ends with concrete skills and a custom AI usage kit aligned with your brand.

/supports

1 theoretical training module (4h)
1 practical training module (4h)
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