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Sport 2000 – Christmas Campaign
or Christmas, Versus developed a film aligned with the cooperative’s ambition to connect emotion, usefulness, and proximity, in line with the evolution of consumer behaviors and shopping journeys.
/Context
How can Sport 2000 be positioned within a strategy to modernize the cooperative, which has brought together independent retailers for over 60 years?
How can Sport 2000 be positioned within a strategy to modernize the cooperative, which has brought together independent retailers for over 60 years?
/Solution
The use of generative AI enabled our teams to produce the film in record time while optimizing the production budget. Although the images are generated using technology, the direction, production, and sound design remain the work of human creatives.
/Quote
“What drives us above all is the usefulness and clarity of what we deliver to both customers and our retailers. In this film, AI is not an end in itself; it is a tool to accurately convey an emotion that reflects who we are and to highlight the role of local retail. Our direction is simple: to bring innovation, consistency, and service together for the long-term benefit of our brands and their entrepreneurs.”
“What drives us above all is the usefulness and clarity of what we deliver to both customers and our retailers. In this film, AI is not an end in itself; it is a tool to accurately convey an emotion that reflects who we are and to highlight the role of local retail. Our direction is simple: to bring innovation, consistency, and service together for the long-term benefit of our brands and their entrepreneurs.”
