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CUT BY FRED - VEGAN HYDRATION MASK
A 100% AI-driven campaign where the product takes center stage!
/Introduction
An iconic brand in hair clean beauty, Cut By Fred highlights one of its most emblematic treatments: the Vegan Hydration Mask. Universal and highly effective, this hydrating mask nourishes, softens, and adds shine to all hair types from the very first use. To support this campaign, the brand partners with Versus for a fully AI-driven production.
An iconic brand in hair clean beauty, Cut By Fred highlights one of its most emblematic treatments: the Vegan Hydration Mask. Universal and highly effective, this hydrating mask nourishes, softens, and adds shine to all hair types from the very first use. To support this campaign, the brand partners with Versus for a fully AI-driven production.
/Context
A campaign where the product takes center stage. Straightforward and unpretentious, the Vegan Hydration Mask commands attention visually and showcases its performance through bold copy and larger-than-life, pop visuals.
Deployed across a trio of metro posters, DOOH, and a Quotidien billboard, the campaign embodies Cut By Fred’s vision: clean, fun, and expert beauty, where the product speaks for itself.
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