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Loxam
Strengthen the brand’s top-of-mind awareness and ensure it stands out during key communication moments.
/Introduction
After reconnecting with its iconic signature Louez relax…, the brand leveraged Halloween to create a true communication moment, using a native social media grammar extended to TV, successfully enabling the brand to stand out in a highly saturated environment.
After reconnecting with its iconic signature Louez relax…, the brand leveraged Halloween to create a true communication moment, using a native social media grammar extended to TV, successfully enabling the brand to stand out in a highly saturated environment.
/Context
The idea: to playfully subvert horror movie codes and turn them into a driver of brand affinity, positioning Loxam as a tongue-in-cheek ally that builds awareness.
/Quote
“Beyond the quality of the TV spot, it was the collaboration that made the difference.”
“Beyond the quality of the TV spot, it was the collaboration that made the difference.”
Alexandre Fenoyl, Director of Operational Marketing, Communication and Sales at Loxam.
