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Orchestrate the reveal of COPERNI’s new clothing collection at Paris Fashion Week 2025.
Support the new communication inspired by science and the codes of skincare.
/Context
A fully AI-driven creative project designed to accompany Coperni’s Fall-Winter runway show. An innovative visual experience blending fashion and generative artificial intelligence.
A fully AI-driven creative project designed to accompany Coperni’s Fall-Winter runway show. An innovative visual experience blending fashion and generative artificial intelligence.
/Solution
Creation of immersive close-up body visuals to tease and extend the world of the runway show. An artistic concept designed to amplify storytelling and impact both before and after the show.
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“The quality of the campaign produced by Versus is impressive. They managed to create scientific and innovative imagery for Coperni. The result is beyond our expectations—probably even more successful than if we hadn’t used generative AI. The agency’s teams have the experience and expertise to fine-tune color, contrast, and technology parameters, which allowed us to achieve a result that is both realistic and poetic.”
“The quality of the campaign produced by Versus is impressive. They managed to create scientific and innovative imagery for Coperni. The result is beyond our expectations—probably even more successful than if we hadn’t used generative AI. The agency’s teams have the experience and expertise to fine-tune color, contrast, and technology parameters, which allowed us to achieve a result that is both realistic and poetic.”
Arnaud Vaillant, co-founder of Coperni
