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/Introduction
A fully AI-driven creative project designed to accompany Coperni’s Fall-Winter runway show. An innovative visual experience blending fashion and generative artificial intelligence.
A fully AI-driven creative project designed to accompany Coperni’s Fall-Winter runway show. An innovative visual experience blending fashion and generative artificial intelligence.
/Context
Creation of immersive close-up body visuals to tease and extend the world of the runway show. An artistic concept designed to amplify storytelling and impact both before and after the show.
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“The quality of the campaign produced by Versus is impressive. They managed to create scientific and innovative imagery for Coperni. The result is beyond our expectations—probably even more successful than if we hadn’t used generative AI. The agency’s teams have the experience and expertise to fine-tune color, contrast, and technology parameters, which allowed us to achieve a result that is both realistic and poetic.”
“The quality of the campaign produced by Versus is impressive. They managed to create scientific and innovative imagery for Coperni. The result is beyond our expectations—probably even more successful than if we hadn’t used generative AI. The agency’s teams have the experience and expertise to fine-tune color, contrast, and technology parameters, which allowed us to achieve a result that is both realistic and poetic.”