is a new GenAI-native agency that unlocks world class creative potential for all brands.
is a new GenAI-native agency that unlocks world class creative potential for all brands.
ABOUT
fast-forward creativity
Versus is a new kind of creative partner—fueled by GenAI, built for speed, and driven by clarity.
Born from Heroiks group’ independent mindset, we strip away the old agency clutter to deliver high-impact campaigns with radical simplicity. Premium storytelling, delivered faster, smarter, leaner.
ABOUT
fast-forward creativity
Versus is a new kind of creative partner—fueled by GenAI, built for speed, and driven by clarity.
Born from Heroiks group’ independent mindset, we strip away the old agency clutter to deliver high-impact campaigns with radical simplicity. Premium storytelling, delivered faster, smarter, leaner.
THEY TRUST US
FROM
brief
TO
breakthrough
IN 4 WEEKS
Briefing
Generative AI synthesizes your input into concise, structured briefs, removing ambiguity. We ensure alignment early, setting a clear direction to meet your business objectives without friction.
1.
Conception
With AI-driven concept generation, our teams rapidly test and refine numerous creative routes. You benefit from a broader range of ideas, validated faster, to pinpoint the approach most likely to resonate.
3.
Media Amplification
AI analytics continuously refine your media strategy, identifying optimal channels and timing to reach your audience effectively. We maximize your campaign’s relevance, performance, and return on investment, adjusting in real-time to market responses.
5.
2.
Strategy
Turbo AI, our proprietary AI tool, clearly maps your brand identity, consumer expectations, and market landscape. Leveraging deep learning, we rapidly generate strategic insights, helping you make precise and informed decisions.
4.
Production
By integrating AI-enhanced workflows, we simplify asset production and reduce turnaround times. From visual content to copywriting, the output remains consistently high-quality while significantly improving efficiency.
FROM
brief
TO
breakthrough
IN 4 WEEKS
1.
Briefing
Generative AI synthesizes your input into concise, structured briefs, removing ambiguity. We ensure alignment early, setting a clear direction to meet your business objectives without friction.
2
Strategy
Turbo AI, our proprietary AI tool, clearly maps your brand identity, consumer expectations, and market landscape. Leveraging deep learning, we rapidly generate strategic insights, helping you make precise and informed decisions.
3.
Conception
With AI-driven concept generation, our teams rapidly test and refine numerous creative routes. You benefit from a broader range of ideas, validated faster, to pinpoint the approach most likely to resonate.
4.
Production
By integrating AI-enhanced workflows, we simplify asset production and reduce turnaround times. From visual content to copywriting, the output remains consistently high-quality while significantly improving efficiency.
5.
Media Amplification
AI analytics continuously refine your media strategy, identifying optimal channels and timing to reach your audience effectively. We maximize your campaign’s relevance, performance, and return on investment, adjusting in real-time to market responses.
/OFFERS
AI.CreativeBlitz
AI.CreativeBlitz
AI.Film
AI.Film
AI.Billboard
AI.Billboard
AI.DOOH
AI.DOOH
AI.Print
AI.Print
AI.Localize
AI.Localize
AI.SocialFlow
AI.SocialFlow
AI.PerfEngine
AI.PerfEngine
AI.SonicLab
AI.SonicLab
Person.AI
Person.AI
Versus.MasterClass
Versus.MasterClass
Brand.Guardian
Brand.Guardian
AI.CreativeBlitz
A turnkey 360° campaign.
We imagine, design, and produce a full 360° campaign (image, video, audio) powered by generative AI — delivered in record time: under 4 weeks.
/supports
AI.Film
A ready-to-broadcast advertising film.
Small budget. Big impact. In 20 seconds, thanks to generative AI, we create a film that captivates from the very first second.
/supports
AI.Billboard
Creation of sponsored billboards.
Creation of In and Out billboards for TV programme sponsorship. Proposal of three animation concepts designed to be impactful.
/supports
AI.DOOH
A pack of DOOH films.
We produce 2 high-impact DOOH videos based on your brief. Each film is optimized for maximum visual impact.
/supports
AI.Print
Creation of a print or press campaign.
Without any constraints and without the need for a photoshoot, we design and create a bespoke print campaign, developing three creative directions based on your brief.
Subsequently, we produce three masters aligned with the selected direction.
/supports
AI.Localize
Adapt your content for all your markets.
A solution that allows you to localize all your audio, video, and static content in any language, without losing your special effects, original sound mix, or voice-over intonation. Your adaptations feel as if they were created as original masters.
/supports
AI.SocialFlow
A social media content package.
Each month, we create visuals and videos to enhance your social media presence, delivering content that is both engaging and unexpected. A streamlined production process ensures your social channels are constantly supplied with fresh content.
/supports
AI.PerfEngine
Performance-optimized asset pack.
We provide a set of video content optimized for performance, designed with AI to maximize your visibility and make a lasting impact on your customers’ digital journey.
/supports
AI.SonicLab
A comprehensive AI audio package.
Custom music, captivating sound effects, and a memorable voice, creating a unique sonic identity that stays with your audience.
/supports
Person.AI
Creation of synthetic personas.
We offer a unique service: AI agents capable of embodying a specific target segment. Designed through a combination of data, emotional design, and generative AI, these agents don’t just answer — they think, react, and feel like your consumers.
True mirrors of your audience, they allow you to test messages, anticipate reactions, and craft unprecedented immersive experiences. They give you access to a new kind of insight and interaction — richer, faster, and closer to reality than traditional studies.
/supports
Versus.MasterClass
Creative AI training for your teams.
Our comprehensive Creative AI training helps marketing and creative teams master the tools and methods transforming communication.
Through 3 × 4-hour modules combining theory, case studies, and custom workshops, your teams learn to generate ideas, craft impactful content, optimize campaigns, and apply ethical & legal best practices. Designed to be immediately actionable, each training ends with concrete skills and a custom AI usage kit aligned with your brand.
/supports
Brand.Guardian
Creation of an agent model trained on data from your brand book and brand guidelines (brand and communication platform, visual identity guide, iconography guide, etc.) to screen and monitor the proper application of rules, ensuring consistency across all countries where your brand is present.
/supports
/OFFERS
AI.CreativeBlitz
AI.CreativeBlitz
AI.Film
AI.Film
AI.Billboard
AI.Billboard
AI.DOOH
AI.DOOH
AI.Print
AI.Print
AI.Localize
AI.Localize
AI.SocialFlow
AI.SocialFlow
AI.PerfEngine
AI.PerfEngine
AI.SonicLab
AI.SonicLab
Person.AI
Person.AI
Versus.MasterClass
Versus.MasterClass
Brand.Guardian
Brand.Guardian
AI.CreativeBlitz
A turnkey 360° campaign.
We imagine, design, and produce a full 360° campaign (image, video, audio) powered by generative AI — delivered in record time: under 4 weeks.
/supports
AI.Film
A ready-to-broadcast advertising film.
Small budget. Big impact. In 20 seconds, thanks to generative AI, we create a film that captivates from the very first second.
/supports
AI.Billboard
Creation of sponsored billboards.
Creation of In and Out billboards for TV programme sponsorship. Proposal of three animation concepts designed to be impactful.
/supports
AI.DOOH
A pack of DOOH films.
We produce 2 high-impact DOOH videos based on your brief. Each film is optimized for maximum visual impact.
/supports
AI.Print
Creation of a print or press campaign.
Without any constraints and without the need for a photoshoot, we design and create a bespoke print campaign, developing three creative directions based on your brief.
Subsequently, we produce three masters aligned with the selected direction.
/supports
AI.Localize
Adapt your content for all your markets.
A solution that allows you to localize all your audio, video, and static content in any language, without losing your special effects, original sound mix, or voice-over intonation. Your adaptations feel as if they were created as original masters.
/supports
AI.SocialFlow
A social media content package.
Each month, we create visuals and videos to enhance your social media presence, delivering content that is both engaging and unexpected. A streamlined production process ensures your social channels are constantly supplied with fresh content.
/supports
AI.PerfEngine
Performance-optimized asset pack.
We provide a set of video content optimized for performance, designed with AI to maximize your visibility and make a lasting impact on your customers’ digital journey.
/supports
AI.SonicLab
A comprehensive AI audio package.
Custom music, captivating sound effects, and a memorable voice, creating a unique sonic identity that stays with your audience.
/supports
Person.AI
Creation of synthetic personas.
We offer a unique service: AI agents capable of embodying a specific target segment. Designed through a combination of data, emotional design, and generative AI, these agents don’t just answer — they think, react, and feel like your consumers.
True mirrors of your audience, they allow you to test messages, anticipate reactions, and craft unprecedented immersive experiences. They give you access to a new kind of insight and interaction — richer, faster, and closer to reality than traditional studies.
/supports
Versus.MasterClass
Creative AI training for your teams.
Our comprehensive Creative AI training helps marketing and creative teams master the tools and methods transforming communication.
Through 3 × 4-hour modules combining theory, case studies, and custom workshops, your teams learn to generate ideas, craft impactful content, optimize campaigns, and apply ethical & legal best practices. Designed to be immediately actionable, each training ends with concrete skills and a custom AI usage kit aligned with your brand.
/supports
Brand.Guardian
Creation of an agent model trained on data from your brand book and brand guidelines (brand and communication platform, visual identity guide, iconography guide, etc.) to screen and monitor the proper application of rules, ensuring consistency across all countries where your brand is present.
/supports